Emirates Computers Deploys Next Generation POS Solution for Dubai Duty Free

Released on: October 11, 2008, 9:00 pm

Press Release Author: Nirmala Dsouza/OAK Consulting

Industry: Software

Press Release Summary: The NCR RealPOS(tm) 80 XRT machines, installed at the new Dubai
Duty Free facility, are expected to drive operational efficiency, boost sales
performance and enhance checkout experience for shoppers.

Press Release Body: Dubai, United Arab Emirates, October 12, 2008: Emirates
Computers today announced the successful deployment of the latest NCR POS (Point of
Sales) machines for Dubai Duty Free at the new Dubai International Airport,
Concourse 2 Terminal 3 (C2T3). The new NCR RealPOS(tm) 80XRT systems are expected to
drive operational efficiency, boost sales performance and enhance checkout
experience for shoppers at Dubai Duty Free, the largest innovative retailer in the
UAE.

"As part of one of the busiest airports in the world, Dubai Duty Free has to manage
a large number of transactions on a daily basis. Providing customers with the best
shopping experience through excellent service and maximum convenience is a priority
for us and hence we have been investing in innovative technologies," said Mr. Colm
McLoughlin, Managing Director at Dubai Duty Free. "NCR's latest machines are a
revolutionary concept in POS terminals, and are powerful enough to manage our
enormous number of transactions with ease. We are confident that this solution will
help us streamline our business processes, drive operational efficiency and boost
our sales performance."

"We chose Emirates Computers for this project because of their extensive knowledge
and experience in implementing similar projects in the region as NCR RealPartner.
Emirates Computers dedicated a lot of time and effort to understand our requirements
and put together a thorough plan for a complete POS solution. They delivered the
project on time in a very professional manner and we are happy with their excellent
service and after-sales support," added Mr. Ramesh Cidambi, Director-IT and
Logistics, Dubai Duty Free.
The comprehensive POS solution implemented by Emirates Computers included 200 NCR
RealPOS(tm) 80XRT workstations combined with NCR RealPOS DynaKey(tm) operator interface,
bar-code scanners and thermal receipt printers.

"Emirates Computers' association with Dubai Duty Free has seen a number of
successful implementations and we are honoured to have been chosen once again for
this prestigious project. The new deployment is expected to speed up transactions,
boost service and enhance the overall experience for shoppers at the Dubai Duty
Free. We are extremely pleased that the client is satisfied with our efforts and
look forward to enhance our relationship by consistently offering top-class products
and services in the future," said Mr. Haytham Kamel, VP & GM - Dubai & Northern
Emirates, Emirates Computers.


NCR's RealPOS(tm) 80XRT terminals leverage Intel(r) vPro(tm) processor technology to provide
an ideal platform to extend point-of-sale capabilities to include critical store
operation functions and customer-centric applications that enhance the shopping
experience. These machines deliver 40% better efficiency than previous generation
products, are more energy-efficient and provide excellent performance, scalability,
systems manageability as well as investment protection.

NCR's RealPOS 80XRT also supports business innovation by enabling new applications
to enhance consumer experience, including graphics-intensive customer interaction,
multimedia promotions, advertising and loyalty programs. It enables new capabilities
to empower employees and increase productivity such as improved associate tools,
multimedia training, real-time visibility to information, and the ability to manage
multiple store operation applications without slowing down mission-critical
transaction processing. NCR DynaKey is an innovative operator interface for
point-of-service (POS) that can dramatically shorten training time for new
employees, while boosting the productivity of experienced users.

About Dubai Duty Free
Dubai Duty Free opened for business in 1983, and over the past two decades has grown
to become one of the top three airport retailers in the world with a turnover in
2007 of US$880 million. Employing over 3,200 staff, the operation has consistently
raised the benchmark for airport retailing in the Middle East. Its founding
principle of offering international travelers a wide range of quality merchandise
and a high level of service in a shopper-friendly environment still holds true
today. With more than 35,000 product lines, Dubai Duty Free recorded 19 million
sales transactions in 2007. For more information, please visit
www.dubaidutyfree.com.

About Emirates Computers
Emirates Computers (EC) is a leading technology company based in the United Arab
Emirates. Since its inception in 1978, EC has been helping customers benefit from
technology by providing cost-effective quality solutions and professional services
that match the highest international standards. These services range from mobile
communication devices to advanced supercomputers, from small LANs to integrated
multimedia WANs, and from internally developed bilingual applications to
enterprise-wide management and decision support systems. For further information on
Emirates Computers, please visit www.emiratescomputers.ae.

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping
businesses build stronger relationships with their customers. NCR's Teradata(r) data
warehouses, ATMs, retail systems, self-service solutions and IT services provide
Relationship Technology(tm) that maximizes the value of customer interactions and helps
organizations create a stronger competitive position. Based in Dayton, Ohio, NCR
employs approximately 29,500 people worldwide.

NCR, NCR EasyPoint, NCR FastLane, NCR RealPOS, NCR RealPrice, NCR RealScan, NCR
RealSolutions and Teradata are trademarks or registered trademarks of NCR
Corporation in the United States and other countries.


Web Site: http://www.emiratescomputers.ae

Contact Details: Nirmala D'souza
OAK COnsulting
P.O.Box 39261
Dubai, UAE
+971507343840
nimi@oakconsulting.biz

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